PAMPERS® HONORS LATINO BABIES BY UNVEILING ITS “EVERY LITTLE MIRACLE” COMMUNITY MURAL IN LOS ANGELES
The Pampers-commissioned mural was created by popular urban artists, Retna and El Mac, as part of the brand’s “Every Little Miracle” Hispanic campaign that celebrates, supports and protects every baby
LOS ANGELES (March 23, 2011) – Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s “Every Little Miracle” Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.
“At Pampers, we are proud to debut a mural that can help inspire a community to celebrate and join in our belief that every baby is a little miracle,” said Laina Majnovic, marketing Brand Manager, North America Baby Care at Procter & Gamble. “Our community mural not only depicts the special relationship between a parent and child, but honors the Latino families that shared their special stories and journey with us.”
With the debut of the “Every Little Miracle” campaign last December, many families throughout the U.S. were inspired to share their own miracle stories with the brand through the Pampers Latino Facebook page (facebook.com/pamperslatino). To capture the essence of the miracle stories, Pampers collaborated with the two artists known for their creative and modern artwork, Retna and El Mac, to create a mural that honored these Latino babies and families.
“The inclusion of my daughter in this beautiful community mural that recognizes the importance and joy of having a child, is a special honor,” acknowledged Gabriela Pestanas, mother of an honorary baby. “I hope this mural serves as a reminder to every parent that no matter what the situation may be, a baby is a true blessing.”
Pampers donated the community mural to the MacArthur Park Primary Center, a pre-school and kindergarten center in Los Angeles with a 95 percent Hispanic student population, and also contributed $1,000 to help fund the school’s art program and curriculum.
For more information on Pampers or the “Every Little Miracle” campaign, please visit es.pampers.com or Facebook.com/PampersLatino.
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